With this update came an increase in popularity for both fans and non-fans alike, as they could now identify with something that had been around for so many years but felt fresh at the same time due to its updated look and feels. This design was meant to be more contemporary than the traditional falcon head symbol while maintaining some of its classic elements through color choice and font style selection. In 2002, the team unveiled a new wordmark logo featuring "ATLANTA FALCONS" in bold letters across two lines of text. one post might just have Pro Football, one might have Colleges, etc). This iconic image has been used ever since, although it has evolved slightly over time to become more modernized. There will be post that are sport/league specific (ex. The team was founded in 1965, and the original logo featured an angry red falcon head facing left with its wings spread wide. The Atlanta Falcons have a long and storied history with their logo.
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